Branded male: marketing to win

By: Tungate, MarkMaterial type: TextTextPublication details: London Kogan Page 2008Description: 228 pISBN: 9780749454685Subject(s): Branding; Male consumers; Target marketing; MarketingDDC classification: 658.827 TUN-B
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31.4 		Marketing 658.827 TUN-B (Browse shelf (Opens below)) 1 Available 12766

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