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Advertising and Integrated Brand Promotion

By: O'Guinn, Thomas CContributor(s): Allen, Chris TMaterial type: Text

TextPublication details: Australia Thomson 2007Edition: 4 edDescription: 781 pISBN: 9788131501580Subject(s): Advertising, BrandDDC classification: 659.1 OGU-A

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 34.2	Marketing	659.1 OGU-A (Browse shelf (Opens below))	1	Available		12123

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Previous	659.1 CLO-I Integrated advancing, Promotion and Marketing Communication	659.1 DUT-I Integrated marketing communications	659.1 KUM-A Advertising, Brands and Consumer Behaviour: The Indian Context /	659.1 OGU-A Advertising and Integrated Brand Promotion	659.1 OGU-A Advertising and integrated brand promotion: with coursemate	659.1 OGU-P PROMO (Integrated marketing communication): A South-Asian perspective	659.1 SHI-A Advertising and promotion: an IMC approach	Next

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