Retailization: brand survival in the age of retailer power
Material type:
TextPublication details: Delhi Kogan Page 2006Description: 221 pISBN: 9780749449032Subject(s): Retail; Retailization; MarketingDDC classification: 658.87 THO-R
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FIIB's Knowledge Centre 33.5 | Marketing | 658.87 THO-R (Browse shelf (Opens below)) | 1 | Available | 11407 |
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| 658.87 SIN-R Retail management | 658.87 STO-S Successful direct marketing methods | 658.87 SUG-S Successful Franchising | 658.87 THO-R Retailization: brand survival in the age of retailer power | 658.87 VAR-P Principles of retail management | 658.87 VAR-R Retail Product Management: buying & Merchandising | 658.87 Y Retail marketing strategy |
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