Positioning: the battle for your mind
Material type:
TextPublication details: Delhi Tata McGraw Hill 2003Description: vi,216 pSubject(s): PositioningDDC classification: 659.1 RIE-P
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 34.6 | Marketing | 659.1 RIE-P (Browse shelf (Opens below)) | 2 | Available | 10286 | |
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Books
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FIIB's Knowledge Centre | 659.1 RIE-P (Browse shelf (Opens below)) | 2 | Available | 10177 |
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| 659.1 KRI-L Learnings of an advertising practitioner | 659.1 NEW-T The 22 irrefutable laws of advertising ( And when to violate them) | 659.1 PER-S Strategic advertising management | 659.1 RIE-P Positioning: the battle for your mind | 659.1 ROM How to advertise: what works, what dose't and why | 659.1 STE-T Truth, lies and advertising: The Art of account planning | 659.1 SUG-I Instant Advertising |
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