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SUN TZU Strategies for marketing: 12 essential principles for winning the war for customers

By: Michaelson, Gerald AContributor(s): Michaelson, Steven WMaterial type: Text

TextPublication details: New Delhi TMH 2004Description: xi,244 pISBN: 9780070587458Subject(s): Marketing StrategiesDDC classification: 658.802 MIC-S

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 29.1	Marketing	658.802 MIC-S (Browse shelf (Opens below))	2	Available		11161
Books	FIIB's Knowledge Centre 29.1	Marketing	658.802 MIC-S (Browse shelf (Opens below))	2	Available		10150

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Previous	658.802 KHA-W Winning in emerging markets: a roadmap for strategy and execution	658.802 KUM-M Marketing as strategy: understanding the CEO's agenda for driving growth and innovation	658.802 MIC-S SUN TZU Strategies for marketing: 12 essential principles for winning the war for customers	658.802 MIC-S SUN TZU Strategies for marketing: 12 essential principles for winning the war for customers	658.802 NAG-M Marketing strategy: B2B, Consumer Goods, Services	658.802 PIE-M Market-led strategic change: A guide to transforming the process of going to market	658.802 PIE-M Market-led strategic change: A guide to transforming the process of going to market	Next

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