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What's in a name: advertising and the concept of brands

By: Jones, John PhilipContributor(s): Slater, Jan SMaterial type: Text

TextPublication details: New Delhi PHI 2003Edition: 2nd edDescription: xxiii,308 pISBN: 9788120324473Subject(s): advertisingDDC classification: 659.1 JON-W

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 34.5	Marketing	659.1 JON-W (Browse shelf (Opens below))	1	Available		10075

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Previous	659.1 BOR-A Advertising management	659.1 BUR-O Outline of advertising	659.1 GUP-A Advertising and personal selling	659.1 JON-W What's in a name: advertising and the concept of brands	659.1 JON-W When ads work: new proof that advertising triggers sales	659.1 KAZ-A Advertising and sales promotion	659.1 KAZ-A Advertising and sales promotion	Next

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