Koha online catalog › Details for: Strategic brand management: Creating and sustaining brand equity long term

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Strategic brand management: Creating and sustaining brand equity long term

By: Kapferer, Jean NoelMaterial type: Text

TextPublication details: London Kogan Page 2003Edition: 2nd edDescription: 443 pISBN: 9788175541092Subject(s): Brand managementDDC classification: 658.827 KAP-S

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.5	Marketing	658.827 KAP-S (Browse shelf (Opens below))	2	Available		15360
Books	FIIB's Knowledge Centre		658.827 KAP-S (Browse shelf (Opens below))	2	Available		10035

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