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Principles of advertising: a global perspective

By: Lee, MonleContributor(s): Johnson, CarlaMaterial type: Text

TextPublication details: New Delhi Viva Books 2003Description: xvii,355 pDDC classification: 659.1 LEE

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre	659.1 LEE (Browse shelf (Opens below))	1	Available		10030

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Previous	659.1 KUE-A Advertising and Marketing	659.1 KUM-A Advertising, Brands and Consumer Behaviour: The Indian Context /	659.1 KUM-A Advertising, Brands and Consumer Behaviour: The Indian Context /	659.1 LEE Principles of advertising: a global perspective	659.1 MAN Advertising	659.1 MAR Advertising	659.1 MOH-A Advertising management: concepts and cases	Next

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