The philosophy of branding: great philosophers think brands
Material type:
TextPublication details: London Kogan Page 2004Description: 192 pISBN: 9780749443238Subject(s): Brands; Branding; MarketingDDC classification: 658.827 BRA-P
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 31.4 | Marketing | 658.827 BRA-P (Browse shelf (Opens below)) | 2 | Available | 15505 | |
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Books
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FIIB's Knowledge Centre | 658.827 BRA-P (Browse shelf (Opens below)) | 2 | Available | 10029 |
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| 658.827 BEN-D Disruptive branding: How to win in times of change | 658.827 BER-H How cool brands stay hot: Branding to Generation Y | 658.827 BRA-D Deep branding on the internet | 658.827 BRA-P The philosophy of branding: great philosophers think brands | 658.827 BRA-P The philosophy of branding: great philosophers think brands | 658.827 BRE-C Cyberbranding: brand building in the digital economy | 658.827 BRE-C Cyberbranding: brand building in the digital economy |
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