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Global brand strategy: Unlocking brand potential across countries, cultures & markets

By: Gelder, SiccoVanMaterial type: Text

TextPublication details: London Kogan Page 2004Description: xii,260 pISBN: 9780749442132Subject(s): BrandDDC classification: 658.827 GEL-G

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.5	Marketing	658.827 GEL-G (Browse shelf (Opens below))	2	Available		11112
Books	FIIB's Knowledge Centre 31.5	Marketing	658.827 GEL-G (Browse shelf (Opens below))	2	Available		10021

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Previous	658.827 BRA-D Deep branding on the internet	658.827 BRI-P Participation Marketing: Unleashing employees to participate and become brand storytellers	658.827 CHU-C Compendium of brand management	658.827 GEL-G Global brand strategy: Unlocking brand potential across countries, cultures & markets	658.827 GEL-G Global brand strategy: Unlocking brand potential across countries, cultures & markets	658.827 HAI-B Brand royalty: How the World's top 100 brands thrive & survive	658.827 IND-B Beyond Branding: How the new values of transparency and integrity are changing the world of brands	Next

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