Understanding the consumer
Material type:
TextPublication details: New Delhi Response Books 2003Description: 202 pISBN: 9788178293325Subject(s): Consumer satisfaction; Consumer loyalty; Marketing; Consumer relationsDDC classification: 658.812 SZM-U
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 30.7 | Marketing | 658.812 SZM-U (Browse shelf (Opens below)) | 1 | Available | 9629 |
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| 658.812 SHE-H Handbook of relation Marketing | 658.812 SIN-C Creating customer: driven quality | 658.812 SMI-M Meeting customer needs | 658.812 SZM-U Understanding the consumer | 658.812 WOR Consumer market research handbook |
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