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Advertising: Principles & Practice

By: Wells, WilliamContributor(s): Burnett, JohnMaterial type: Text

TextPublication details: Delhi Pearson education 2003Edition: 6th edDescription: xxxii,599p pISBN: 9798129700635Subject(s): AdvertisingDDC classification: 659.1 WEL-A

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 34.5	Marketing	659.1 WEL-A (Browse shelf (Opens below))	1	Available		9550

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Previous	659.1 TIW-U The (un)common sense of advertising: getting the basics right	659.1 VIT-S Seven lost secrets of success: Million-dollar ideas of Bruce Barton, America's forgotten genius	659.1 VOL-A Always on: advertising, marketing, and media in an era of consumer	659.1 WEL-A Advertising: Principles & Practice	659.1 ZAC-A Advertising techniques & management	659.10954 PAR-N Nawabs, Nudes, Noodles: India through 50 years of advertising	659.10954 PAR-N Nawabs, Nudes, Noodles: India through 50 years of advertising	Next

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