Essentials of marketing research
Material type:
TextPublication details: NewYork John Wiley 1999Description: 620 pISBN: 9780471170686Subject(s): Marketing researchDDC classification: 658.83 KUM-E
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FIIB's Knowledge Centre 32.1 | Marketing | 658.83 KUM-E (Browse shelf (Opens below)) | 1 | Available | 6420 |
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| 658.83 HAI-M Marketing research: within a changing information environment | 658.83 KAP-M Marketing research | 658.83 KEN-M Marketing research: measurement, method and application | 658.83 KUM-E Essentials of marketing research | 658.83 KUM-I International marketing research | 658.83 MAL-R Review of marketing research | 658.83 MCN-B Business to business market research: Understanding and Measuring business markets |
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