Future of Purpose-driven branding: Signature programs that impact & inspire both business and Society/ David Aaker and Varsha Jain
Material type:
TextPublication details: New Delhi Wiley 2023Description: 270pISBN: 9789357460897Subject(s): Brands and brandingDDC classification: 658.827 AAK-F
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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FIIB's Knowledge Centre | Marketing | 658.827 AAK-F (Browse shelf (Opens below)) | Available | 21300 |
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| 658.816 SMI-P Pricing strategy: setting price levels, managing price discounts, & establishing price structures | 658.827 AAK-A Aaker on branding | 658.827 AAK-B Building strong brands | 658.827 AAK-F Future of Purpose-driven branding: Signature programs that impact & inspire both business and Society/ | 658.827 ALS-E Eighteen immutable laws of corporate reputation | 658.827 ANH-B Brand new justice: How branding places and products can help developing world | 658.827 BAT-A Asian Branding: A great way to fly |
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