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Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller et. al.

By: Keller, Kevin LaneContributor(s): Swaminathan, Vanitha | Parameswaran, Ambi MG | Jacob, Isaac CMaterial type: Text

TextPublication details: Noida Pearson's 2024Edition: 5th edDescription: 642pISBN: 9789353946135Subject(s): Brand ManagementDDC classification: 658.827 KEL-S

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Item type	Current library	Collection	Call number	Status	Barcode
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available	21176
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available	21177
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available	21178
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available	21179
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available	21136
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available	21137
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available	21138
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available	21139
Books	FIIB's Knowledge Centre	Marketing	658.827 KEL-S (Browse shelf (Opens below))	Available	21140

Includes index

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