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Kellogg on marketing / edited by Alexander Chernev and Philip Kotler.

Contributor(s): Chernev, Alexander | Kotler, Philip Material type: Text

TextPublisher: Hoboken, New Jersey : Wiley, [2023]Copyright date: ©2023Edition: Third editionDescription: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781119906254; 9781119906261Subject(s): MarketingAdditional physical formats: Print version:: Kellogg on marketingDDC classification: 658.8

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Includes index.

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