Consumer Behavior: Building Marketing Strategy

By: Mothersbaugh, David LContributor(s): Hawkins, Del I | Kleiser, Susan Bardi | Mookerjee, AmitPublication details: Chennai McGraw Hill 2022Edition: 14th edDescription: 753pISBN: 9789355321503Subject(s): Consumer behaviour | Consumer markets-India | Consumer researchDDC classification: 658.8342 MOT-C
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Item type Current library Collection Call number Status Date due Barcode
Books Books FIIB's Knowledge Centre
Semester textbooks on display 		Marketing 658.8342 MOT-C (Browse shelf (Opens below)) Available 20676
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658.4052 LEW-N Negotiation/ 658.8342 MOT-C Consumer Behavior: Building Marketing Strategy 658.872 BHA-F Fundamentals of digital marketing 658.872 GUP-S Digital Marketing 659.1 BEL-A Advertising and Promotion: an Integrated Marketing Communications Perspectives/

Includes bibliographical references and index

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