Marketing strategy: Planning and Implementation

By: Walker, Orville CContributor(s): Boyd, Harper W.; Larreche, Jean-ClaudeMaterial type: TextTextPublication details: New Delhi Tata Mc Graw Hill Education 2001Edition: 3rd edDescription: 393 pISBN: 9780070435551Subject(s): Marketing; Strategic planningDDC classification: 658.8 WAL-M
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Books Books FIIB's Knowledge Centre
29.2 		Marketing 658.8 WAL-M (Browse shelf (Opens below)) 1 Available G560

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