Strategic brand management: building, measuring, and managing brand equity
Material type:
TextPublication details: Delhi Pearson education 2004Edition: 2nd edDescription: xxvii,788p pISBN: 9788129702548Subject(s): Brand managementDDC classification: 658.827 KEL-S
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FIIB's Knowledge Centre 31.1 | Marketing | 658.827 KEL-S (Browse shelf (Opens below)) | 2 | Available | G536 |
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| 658.827 KEL-S Strategic brand management: Building, measuring and managing brand equity | 658.827 KEL-S Strategic brand management: Building, measuring and managing brand equity | 658.827 KEL-S Strategic Brand Management | 658.827 KEL-S Strategic brand management: building, measuring, and managing brand equity | 658.827 MOO-B Brand Management: The Indian context | 658.827 RAY-B Brand management: financial perspectives | 658.827 SHA-B Brand management |
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