Service marketing: integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo; Gremler, Dwayne D; Pandit, AjayMaterial type: TextTextPublication details: New Delhi Tata Mc-Graw Hill 2013Edition: 6th edDescription: 711 pISBN: 9781259026812Subject(s): Service MarketingDDC classification: 658.809 ZEI-S
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Marketing 658.809 ZEI-S (Browse shelf (Opens below)) 1 Available G519

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