Participation Marketing: Unleashing employees to participate and become brand storytellers
Material type:
TextPublication details: London Kogan Page 2018Description: 238 pISBN: 9780749482107Subject(s): Corporate cultureDDC classification: 658.827 BRI-P
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FIIB's Knowledge Centre 31.5 | Marketing | 658.827 BRI-P (Browse shelf (Opens below)) | 1 | Available | 20311 |
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| 658.827 BAT-A Asian Branding: A great way to fly | 658.827 BEN-D Disruptive branding: How to win in times of change | 658.827 BRA-D Deep branding on the internet | 658.827 BRI-P Participation Marketing: Unleashing employees to participate and become brand storytellers | 658.827 CHU-C Compendium of brand management | 658.827 GEL-G Global brand strategy: Unlocking brand potential across countries, cultures & markets | 658.827 GEL-G Global brand strategy: Unlocking brand potential across countries, cultures & markets |
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