Essentials of service marketing

By: Wirtz, JochenContributor(s): Wirtz, Jochen; Lovelock, Chrishtopher; Chatterjee, Jayanta; Das, GopalMaterial type: TextTextPublication details: Noida Pearson India Education 2018Edition: 3rd edDescription: 675 pISBN: 9789353435417Subject(s): Services Industries-Marketing-India; Services Industries-Management; Customer Services-MarketingDDC classification: 658.809 WIR-E
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