Aaker on branding

By: Aaker, David AMaterial type: TextTextPublication details: New Delhi Sage Publications 2015Description: 235 pISBN: 9789351503903Subject(s): Brand name products-Management; Branding (Marketing)DDC classification: 658.827 AAK-A
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Books Books FIIB's Knowledge Centre
31.5 		Marketing 658.827 AAK-A (Browse shelf (Opens below)) 1 Available 20159

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