Building strong brands
Material type:
TextPublication details: London Simon and Schuster 1996Description: 380 pISBN: 9781849830409Subject(s): Brand name products-Management; Intangible property-Valuation-ManagementDDC classification: 658.827 AAK-B
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 31.5 | Marketing | 658.827 AAK-B (Browse shelf (Opens below)) | 1 | Available | 20143 |
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| 658.812 WIL-P Profitable customers: how to identify develop and retain them | 658.827 AAK-A Aaker on branding | 658.827 AAK-B Building strong brands | 658.827 ANH-B Brand new justice: How branding places and products can help developing world | 658.827 BAT-A Asian Branding: A great way to fly | 658.827 BEN-D Disruptive branding: How to win in times of change |
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