Marketing research: customer insights and managerial action

By: Brown, Tom JContributor(s): Suter, Tracy A.; Gilbert A. ChurchillMaterial type: TextTextPublication details: New Delh Cengage Learning 2017Edition: 8th edDescription: 478 pISBN: 9788131529409Subject(s): Marketing researchDDC classification: 658.83 BRO-M
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