Principles of marketing

By: Lamb, Charles WContributor(s): McDaniel, Carl; Hair, Joseph F.; Sharma, DheerajMaterial type: TextTextPublication details: New Delhi Cengage Learning 2018Description: 671 pISBN: 9788131520345Subject(s): Marketing--Management; Customer relations-ManagementDDC classification: 658.8 LAM-P
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