Origin of brands: How product evolution creates endless possibilities for new brands (Record no. 7016)

000 -LEADER
fixed length control field 00453nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780060570156
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 RIE-O
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al
245 #0 - TITLE STATEMENT
Title Origin of brands: How product evolution creates endless possibilities for new brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Harper Collins
Place of publication, distribution, etc. NewYork
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 308 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brands; Branding; Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.4 01/19/2011 1 1 658.827 RIE-O 14474 08/06/2024 07/20/2024 1 11/03/2022 Books

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