Marketing management: comprehensive text, best practices, corporate insights (Record no. 5285)

000 -LEADER
fixed length control field 00446nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788125920625
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KUM-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Arun
245 #0 - TITLE STATEMENT
Title Marketing management: comprehensive text, best practices, corporate insights
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Vikas Publishing House
Place of publication, distribution, etc. Delhi
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 864 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Meenakshi, N
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 27.4 02/04/2008 658.8 KUM-M 12199 11/03/2022 3 11/03/2022 Books
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 27.4 02/04/2008 658.8 KUM-M 12200 11/03/2022 3 11/03/2022 Books
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 27.4 05/14/2011 658.8 KUM-M 15636 11/03/2022 3 11/03/2022 Books

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