Consumer behavior: Building marketing strategy (Record no. 3291)

000 -LEADER
fixed length control field 00551nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070531437
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 HAW-C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del l.
245 #0 - TITLE STATEMENT
Title Consumer behavior: Building marketing strategy
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 790 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer markets-United States; Consumer behaviour-United States; Market surveys-United States
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.; Coney, Kenneth A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 32.3 05/06/2004 658.8342 HAW-C 9526 11/03/2022 1 11/03/2022 Books

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