24 Brand Mantras: Finding a place in the minds and hearts of consumers (Record no. 3198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761995258 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KAP-T |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Jagdish |
| 245 #0 - TITLE STATEMENT | |
| Title | 24 Brand Mantras: Finding a place in the minds and hearts of consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Response Books |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 111 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brands; Branding; Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 31.3 | 04/07/2004 | 658.827 KAP-T | 9408 | 08/21/2023 | 1 | 11/03/2022 | Books |