Advertising, Brands and Consumer Behaviour: (Record no. 11623)

000 -LEADER
fixed length control field 00602nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250210192409.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250210b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788119896240
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 KUM-A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Ramesh S.
245 ## - TITLE STATEMENT
Title Advertising, Brands and Consumer Behaviour:
Remainder of title The Indian Context /
Statement of responsibility, etc. S. Ramesh Kumar and Anup Krishnamurthy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Pearson's
Date of publication, distribution, etc. 2024
Place of publication, distribution, etc. Noida
300 ## - PHYSICAL DESCRIPTION
Extent I.7p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising-India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands and branding-India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behaviour-India
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Krishnamurthy, Anup
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type bill no. bill date
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 02/10/2025 All India BOOK House 360.00   659.1 KUM-A 21331 02/10/2025 02/10/2025 Books NA/IN/1146 03.02.2024

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