Advertising, Brands and Consumer Behaviour: (Record no. 11623)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00602nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250210192409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250210b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788119896240 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 KUM-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Ramesh S. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Brands and Consumer Behaviour: |
| Remainder of title | The Indian Context / |
| Statement of responsibility, etc. | S. Ramesh Kumar and Anup Krishnamurthy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson's |
| Date of publication, distribution, etc. | 2024 |
| Place of publication, distribution, etc. | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | I.7p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising-India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brands and branding-India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behaviour-India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnamurthy, Anup |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 02/10/2025 | All India BOOK House | 360.00 | 659.1 KUM-A | 21331 | 02/10/2025 | 02/10/2025 | Books | NA/IN/1146 | 03.02.2024 |