Essentials of Modern Marketing: (Record no. 11611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250210173721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250210b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789359308418 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Modern Marketing: |
| Statement of responsibility, etc. | Marketing Management for the 21st century and beyond/ |
| Remainder of title | Kotler, Philip |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Vikas Publishing House Pvt. Ltd. |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 390p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 02/10/2025 | All India BOOK House | 578.00 | 658.8 KOT-E | 21314 | 02/10/2025 | 02/10/2025 | Books | NA/IN/1146 | 03.02.2025 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 02/10/2025 | All India BOOK House | 578.00 | 658.8 KOT-E | 21315 | 02/10/2025 | 02/10/2025 | Books | NA/IN/1146 | 03.02.2025 |