B2B Marketing: (Record no. 11433)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231104173807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231104b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131520796 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 HUT-B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hutt, Michael D. |
| 245 #0 - TITLE STATEMENT | |
| Title | B2B Marketing: |
| Remainder of title | A South-Asian perspective/ |
| Statement of responsibility, etc. | Michael D. Hutt, Dheeraj Sharma and Thomas W. Spash |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage Learning India |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 522 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | B2B Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Dheeraj |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Speh, Thomas W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/04/2023 | All India BOOK House | 679.20 | 1 | 1 | 658.804 HUT-B | 20966 | 03/04/2025 | 10/19/2024 | 11/04/2023 | Books | NA/IN/36 | 31/10/2023 | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/04/2023 | All India BOOK House | 679.20 | 658.804 HUT-B | 20967 | 11/04/2023 | 11/04/2023 | Books | NA/IN/36 | 31/10/2023 | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/04/2023 | All India BOOK House | 679.20 | 2 | 3 | 658.804 HUT-B | 20968 | 01/08/2025 | 12/18/2024 | 11/04/2023 | Books | NA/IN/36 | 31/10/2023 | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/04/2023 | All India BOOK House | 679.20 | 1 | 1 | 658.804 HUT-B | 20969 | 01/07/2025 | 10/07/2024 | 11/04/2023 | Books | NA/IN/36 | 31/10/2023 | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 11/04/2023 | All India BOOK House | 679.20 | 1 | 1 | 658.804 HUT-B | 20970 | 01/11/2025 | 11/26/2024 | 11/04/2023 | Books | NA/IN/36 | 31/10/2023 |