Services Marketing (Record no. 11301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00628 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221202114953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221202b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353160777 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.809 ZEI-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Remainder of title | Integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill Education |
| Date of publication, distribution, etc. | 2022 |
| Place of publication, distribution, etc. | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 582p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Services Industries-Marketing-India; Services Industries-Management; Customer Services-Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | bill no. | bill date | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.4 | 11/30/2022 | 669.60 | 1 | 658.809 ZEI-S | 20623 | 07/24/2024 | 06/13/2023 | 930.00 | 11/30/2022 | Books | 10 | 26-10-2022 | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.4 | 11/30/2022 | 669.60 | 1 | 658.809 ZEI-S | 20620 | 10/05/2023 | 08/09/2023 | 930.00 | 11/30/2022 | Books | 1 | |||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.4 | 11/30/2022 | 669.60 | 1 | 658.809 ZEI-S | 20621 | 10/28/2023 | 09/26/2023 | 930.00 | 11/30/2022 | Books | ||||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 29.4 | 11/30/2022 | 669.60 | 1 | 658.809 ZEI-S | 20622 | 10/05/2023 | 08/11/2023 | 930.00 | 11/30/2022 | Books | 1 |