Global Marketing: With a Special Indian focus (Record no. 11300)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00494 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221202120112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221202b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131728147 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 HOL-G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing: With a Special Indian focus |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson's Education |
| Date of publication, distribution, etc. | 2022 |
| Place of publication, distribution, etc. | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 752 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Banerjee, Madhumita |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 33.2 | 11/30/2022 | 654.50 | 658.848 HOL-G | 20618 | 11/30/2022 | 935.00 | 11/30/2022 | Books | 10 | 26-10-22 | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 33.2 | 11/30/2022 | 654.50 | 658.848 HOL-G | 20619 | 11/30/2022 | 935.00 | 11/30/2022 | Books | 10 | 26-10-22 |