Consumer behavior: Building marketing strategy (Record no. 11097)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682160 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 HAW-C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del l. |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior: Building marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 866 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer markets-United States; Consumer behaviour-United States; Market surveys-United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best, Roger J.; Coney, Kenneth A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 32.3 | 07/09/2021 | 1 | 658.8342 HAW-C | G599 | 03/18/2024 | 01/30/2024 | 1 | 11/03/2022 | Books |