Advertising management: concepts and cases (Record no. 1052)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00356nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074517805 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 MOH-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan, Manendra |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management: concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | TMH |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Collection code | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/03/2009 | 659.1 MOH-A | 2394 | 11/03/2022 | 5 | 11/03/2022 | Books | ||||||
| Withdrawn | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/03/2009 | 659.1 MOH-A | 2555 | 11/03/2022 | 5 | 11/03/2022 | Books | ||||||
| Withdrawn | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/03/2009 | 659.1 MOH-A | 3082 | 11/03/2022 | 5 | 11/03/2022 | Books | ||||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/03/2009 | 659.1 MOH-A | 6415 | 11/03/2022 | 5 | 11/03/2022 | Books | Marketing | 34.4 | |||||
| FIIB's Knowledge Centre | FIIB's Knowledge Centre | 06/03/2009 | 659.1 MOH-A | 6761 | 11/03/2022 | 5 | 11/03/2022 | Books | Marketing | 34.4 |