Global marketing (Record no. 10047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00498nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865284 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 KEE-G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Global marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson India Education |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing; International business enterprise-Management; Export marketing-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Green, Mark C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 33.1 | 02/23/2019 | 510.30 | 1 | 1 | 658.848 KEE-G | 19608 | 12/22/2023 | 10/05/2023 | 5 | 11/03/2022 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 33.1 | 02/23/2019 | 510.30 | 1 | 658.848 KEE-G | 19609 | 12/04/2023 | 11/17/2023 | 5 | 11/03/2022 | Books | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 33.1 | 02/23/2019 | 510.30 | 5 | 4 | 658.848 KEE-G | 19610 | 01/07/2025 | 10/17/2024 | 5 | 11/03/2022 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 33.1 | 02/23/2019 | 510.30 | 1 | 658.848 KEE-G | 19611 | 10/29/2024 | 10/15/2024 | 5 | 11/03/2022 | Books | ||||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 33.1 | 02/23/2019 | 510.30 | 1 | 1 | 658.848 KEE-G | 19612 | 01/09/2025 | 10/15/2024 | 5 | 11/03/2022 | Books |