Sengupta, Subroto
Brand positioning: strategies for competitive advantage - 2nd ed. - Delhi Tata McGraw-Hill Publishing 2006 - 297 p.
9780070581593
Brands; Brand Positioning; Branding; Marketing
658.827 SEN-B
Brand positioning: strategies for competitive advantage - 2nd ed. - Delhi Tata McGraw-Hill Publishing 2006 - 297 p.
9780070581593
Brands; Brand Positioning; Branding; Marketing
658.827 SEN-B