Koehn, Nancy F.
Brand New: How Entrepreneurs earned consumers' trust from Wedgwood to Dell - Boston, Massachusetts Harvard Business School 2001 - 469 p.
9781578512218
Brands; Branding; Marketing
658.827 KOE-B
Brand New: How Entrepreneurs earned consumers' trust from Wedgwood to Dell - Boston, Massachusetts Harvard Business School 2001 - 469 p.
9781578512218
Brands; Branding; Marketing
658.827 KOE-B