Breakenridge, Deirdre
Cyberbranding: brand building in the digital economy - London Prentice Hall 2001 - xiv,352 p.
9780130897107
Cyberbranding; Brand choice; electronic commerce
658.827 BRE-C
Cyberbranding: brand building in the digital economy - London Prentice Hall 2001 - xiv,352 p.
9780130897107
Cyberbranding; Brand choice; electronic commerce
658.827 BRE-C