Keller, Kevin Lane
Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller et. al. - 5th ed. - Noida Pearson's 2022 - 642p.
Includes index
978353946135
Brand Management
658.827 KEL-S
Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller et. al. - 5th ed. - Noida Pearson's 2022 - 642p.
Includes index
978353946135
Brand Management
658.827 KEL-S