Shimp, Terence A.
Advertising promotion and other aspects of integrated marketing communication - 9th ed. - New Delhi Cengage Learning 2016 - 727 p.
9788131528242
Marketing; Communication in marketing; Sales promotion; Advertising
659.1 SHI-A
Advertising promotion and other aspects of integrated marketing communication - 9th ed. - New Delhi Cengage Learning 2016 - 727 p.
9788131528242
Marketing; Communication in marketing; Sales promotion; Advertising
659.1 SHI-A