000 00418nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9788131722367
082 _a658.8342 KUM-C
100 _aKumar S. Ramesh
245 0 _aConsumer Behaviour and Branding: Concepts, Reading and Cases
260 _bPearson
_aNew Delhi
_c2011
300 _a607 p.
650 _aConsumer Markets-India; Consumer Behavior
942 _cBK
999 _c8674
_d8674