| 000 | 00463nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9780749465155 | ||
| 082 | _a658.827 KAP-N | ||
| 100 | _aKapferer J. N. | ||
| 245 | 0 | _aNew strategic brand management: Advanced insights and strategic thinking | |
| 250 | _a5th ed. | ||
| 260 |
_bKogan Page _aLondon _c2012 |
||
| 300 | _a492 p. | ||
| 650 | _aBrand name products-Management; Branding (Marketing) | ||
| 942 | _cBK | ||
| 999 |
_c8469 _d8469 |
||