| 000 | 00429nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9788175544406 | ||
| 082 | _a658.827 KAP-N | ||
| 100 | _aKapferer, J N | ||
| 245 | 0 | _aNew strategic brand management: Creating and sustaining brand equity long term | |
| 250 | _a4 ed. | ||
| 260 |
_bKogan Page _aDelhi _c2011 |
||
| 300 | _a560 p. | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c7784 _d7784 |
||