000 00429nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9788175544406
082 _a658.827 KAP-N
100 _aKapferer, J N
245 0 _aNew strategic brand management: Creating and sustaining brand equity long term
250 _a4 ed.
260 _bKogan Page
_aDelhi
_c2011
300 _a560 p.
650 _aBrand management
942 _cBK
999 _c7784
_d7784