000			00479nam a2200145Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9780070700482
082			_a659.111 TRO-R
100			_aTrout, Jack
245		0	_aRepositioning: Marketing in an era of competition, change, and crisis
260			_bTata McGraw Hill Education Pvt. Ltd. _aNew Delhi _c2010
300			_a217 p.
650			_aPositioning (Advertising); Competition; Strategic planning; Marketing
942			_cBK
999			_c7459 _d7459