000 00453nam a2200169Ia 4500
005 20230904151416.0
008 221102s9999 xx 000 0 und d
082 _a659.2 WIT-T
100 _aWitzel, Morgen
245 0 _aTata:
_bthe evolution of a corporate brand/
_cMorgen Witzel. Foreword by Ram Charan
260 _bPenguin
_aDelhi
_c2010
300 _a222 p.
650 _aTata Group
650 _aBranding (Marketing)
942 _cBK
942 _n0
999 _c7061
_d7061