000			00370nam a2200145Ia 4500
008			221102s9999 xx 000 0 und d
020			_a97881744654498
082			_a658.827 MAI-P
100			_aMathur, U. C.
245		0	_aProduct and brand management
260			_bExcel Books _aDelhi _c2007
300			_a534 p.
650			_aBrands; Branding; Marketing
942			_cBK
999			_c6437 _d6437