| 000 | 00472nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 221102s9999 xx 000 0 und d | ||
| 020 | _a9788126510276 | ||
| 082 | _a658.827 TYB-K | ||
| 100 | _aTybont, Alice M. | ||
| 245 | 0 | _aKellogg on branding: The Marketing faculty of the Kellogg School of Management | |
| 260 |
_bWiley Publication _aDelhi _c2006 |
||
| 300 | _a334 p. | ||
| 650 | _aBranding; Brands; Marketing | ||
| 700 | _aCalkin, Jim; Kotler, Philip | ||
| 942 | _cBK | ||
| 999 |
_c5320 _d5320 |
||